Stop What You’re Doing! This New GabiFresh x Swimsuits For All Collection Will Get You Ready For Summer!
Summer 2018 can’t come soon enough after the launch of GabiFresh’s latest swimwear collection with Swimsuits For All.
Blogger, body positive activist, and friend to theCURVYcon, GabiFresh, unveiled her latest campaign—Power Play. While it comes as no surprise how amazing this latest collection is, what makes Power Play truly epic, is the body positive and inclusive message behind it.
“My hope is that this campaign, featuring such a beautifully diverse group, will encourage others to feel confident and have fun in a swimsuit, regardless of their race, size or shape.” Gabi Gregg
Power Play features nine women of varying body types and sizes, each showcasing one of the nine sizing options available, from size 10 to 26. These models were selected from an open-casting call, which garnered over 500 ladies from around the world, each vying for the opportunity to be featured in this ground shaking campaign.
“I really wanted to have an open mind when I was casting. The only thing I knew for sure is that I wanted to have a diverse range of women, especially when it came to body types and race and size.” Gabi Gregg, via Yahoo Lifestyle.
The Power Play Collection comes as a refreshing reminder that representation matters. There is beauty in diversity. There is power in a brand that empowers women to express pride and confidence in who they are. As we continue to Move Fashion Forward, we are hopeful that more brands will continue to find value in casting diverse bodies, that truly reflect the women they serve. We deserve it.
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